/* =====================================================================
   Punchline Media 3.0 — Rebuild layer
   Evolves the established dark/gold system toward the
   "Get Found & Chosen System" strategy. Loaded AFTER styles.min.css.
   ===================================================================== */

:root {
    --pm-cool: #4bc2b5;          /* restrained trust/growth accent */
    --pm-cool-soft: rgba(75, 194, 181, 0.14);
    --pm-ink: #060607;
    --pm-line: rgba(255, 255, 255, 0.12);
    --pm-card-2: rgba(255, 255, 255, 0.04);
    --font-display: "Bricolage Grotesque", "Montserrat", sans-serif;
    --pm-maxw: 1180px;
}

/* ---------- Expressive display type ---------- */
h1, h2, h3,
.section-title,
.lp-hero__title,
.pm-brand-kicker,
.proof-card-title,
.proof-modal-title {
    font-family: var(--font-display);
    letter-spacing: -0.035em;
}
.lp-hero__title { letter-spacing: -0.045em; }
.section-label,
.lp-hero__eyebrow { font-family: var(--font-display); }

/* =====================================================================
   HERO — full-bleed, split composition with dominant buyer-path visual
   ===================================================================== */
.pm-hero { min-height: clamp(38rem, 92svh, 54rem); }

.pm-hero .lp-hero__inner {
    display: grid;
    grid-template-columns: 1fr;
    gap: clamp(2.5rem, 5vw, 4rem);
    align-items: center;
    width: 100%;
}
@media (min-width: 960px) {
    .pm-hero .lp-hero__inner {
        grid-template-columns: minmax(0, 1.02fr) minmax(0, 0.98fr);
    }
    .pm-hero .lp-hero__copy { text-align: left; }
}

.pm-hero .lp-hero__copy { max-width: 40rem; }

/* Brand-first hero signal */
.pm-brand-lockup {
    display: flex;
    align-items: center;
    gap: 0.7rem;
    margin-bottom: clamp(1.1rem, 2.4vw, 1.6rem);
}
.pm-brand-lockup img { height: clamp(26px, 3vw, 34px); width: auto; }
.pm-brand-lockup .pm-brand-dot {
    width: 7px; height: 7px; border-radius: 50%;
    background: var(--pm-gold-bright);
    box-shadow: 0 0 12px 2px rgba(255, 204, 102, 0.55);
}
.pm-brand-kicker {
    font-weight: 700;
    font-size: clamp(1.05rem, 1.2vw, 1.2rem);
    color: var(--pm-text);
    letter-spacing: -0.02em;
}

.pm-hero .lp-hero__title {
    font-size: clamp(2.6rem, 5.6vw, 4.6rem);
    font-weight: 800;
    line-height: 1.02;
    margin: 0.2rem auto 0;
    max-width: 15ch;
    text-align: center;
}
@media (min-width: 960px) {
    .pm-hero .lp-hero__title {
        margin-inline: 0;
        text-align: left;
    }
}

.pm-hero .lp-hero__title .highlight-word {
    color: var(--pm-gold-bright);
    position: relative;
    white-space: nowrap;
}
.pm-hero .lp-hero__lead {
    margin-top: clamp(1.15rem, 2.2vh, 1.5rem);
    font-size: clamp(1.05rem, 1.15vw, 1.2rem);
    color: var(--pm-text-muted);
    max-width: 34rem;
    margin-inline: auto;
    text-align: center;
}
@media (min-width: 960px) {
    .pm-hero .lp-hero__lead {
        margin-inline: 0;
        text-align: left;
    }
}

.pm-hero .lp-hero__cta { margin-top: clamp(1.6rem, 3vh, 2.1rem); }
@media (min-width: 960px) { .pm-hero .lp-hero__cta { justify-content: flex-start; } }

.pm-hero .lp-hero__support {
    margin-top: clamp(1.3rem, 2.6vh, 1.9rem);
    font-size: 0.9rem;
    color: var(--pm-text-soft);
}
@media (min-width: 960px) { .pm-hero .lp-hero__support { text-align: left; } }

/* =====================================================================
   Buyer-path visual (the "system" — Punchline's recognizable mechanism)
   ===================================================================== */
.pm-flow {
    position: relative;
    display: grid;
    gap: 0;
    padding: clamp(1.25rem, 2vw, 1.75rem);
    border: 1px solid var(--pm-border-gold);
    border-radius: 22px;
    background:
        radial-gradient(120% 90% at 85% -10%, rgba(255, 122, 26, 0.10), transparent 60%),
        radial-gradient(120% 90% at 10% 110%, rgba(75, 194, 181, 0.10), transparent 60%),
        var(--pm-card-2);
    box-shadow: var(--pm-shadow-heavy);
    isolation: isolate;
}
.pm-flow__head {
    display: flex; align-items: center; justify-content: space-between;
    gap: 1rem;
    padding: 0 0.4rem 0.9rem;
    border-bottom: 1px dashed var(--pm-line);
    margin-bottom: 0.4rem;
}
.pm-flow__head span {
    font-family: var(--font-display);
    font-size: 0.7rem; font-weight: 700; letter-spacing: 0.18em;
    text-transform: uppercase; color: var(--pm-gold);
}
.pm-flow__live {
    display: inline-flex; align-items: center; gap: 0.4rem;
    font-size: 0.68rem; color: var(--pm-text-soft); letter-spacing: 0.06em;
    text-transform: uppercase;
}
.pm-flow__live::before {
    content: ""; width: 7px; height: 7px; border-radius: 50%;
    background: var(--pm-cool); box-shadow: 0 0 10px 1px var(--pm-cool);
    animation: pmPulse 2.4s ease-in-out infinite;
}
@keyframes pmPulse { 0%,100% { opacity: 1; } 50% { opacity: 0.35; } }

.pm-flow__node {
    display: grid;
    grid-template-columns: auto 1fr;
    align-items: center;
    gap: 0.9rem;
    padding: 0.7rem 0.4rem;
    position: relative;
}
/* connecting spine */
.pm-flow__node:not(:last-child)::before {
    content: "";
    position: absolute;
    left: calc(0.4rem + 21px);
    top: calc(0.7rem + 42px);
    bottom: -0.7rem;
    width: 2px;
    background: linear-gradient(180deg, var(--pm-gold), rgba(75,194,181,0.5));
    opacity: 0.5;
    z-index: 0;
}
.pm-flow__icon {
    position: relative; z-index: 1;
    display: grid; place-items: center;
    width: 44px; height: 44px; border-radius: 12px;
    background: linear-gradient(135deg, rgba(217,164,65,0.20), rgba(255,122,26,0.10));
    border: 1px solid var(--pm-border-gold);
    color: var(--pm-gold-bright);
    flex: none;
}
.pm-flow__icon svg { width: 22px; height: 22px; }
.pm-flow__txt strong {
    display: block;
    font-family: var(--font-display);
    font-size: 1rem; font-weight: 700; color: var(--pm-text);
    letter-spacing: -0.01em;
    line-height: 1.1;
}
.pm-flow__txt span {
    font-size: 0.82rem; color: var(--pm-text-soft);
}
.pm-flow__node:last-child .pm-flow__icon {
    background: linear-gradient(135deg, rgba(75,194,181,0.24), rgba(75,194,181,0.08));
    border-color: rgba(75,194,181,0.4);
    color: var(--pm-cool);
}

/* hero entrance motion */
@media (prefers-reduced-motion: no-preference) {
    .pm-hero .lp-hero__copy > * { opacity: 0; transform: translateY(14px); animation: pmRise 0.7s var(--ease, cubic-bezier(0.16,1,0.3,1)) forwards; }
    .pm-hero .pm-brand-lockup { animation-delay: 0.05s; }
    .pm-hero .lp-hero__eyebrow { animation-delay: 0.12s; }
    .pm-hero .lp-hero__title { animation-delay: 0.19s; }
    .pm-hero .lp-hero__lead { animation-delay: 0.28s; }
    .pm-hero .lp-hero__cta { animation-delay: 0.37s; }
    .pm-hero .lp-hero__support { animation-delay: 0.46s; }
    .pm-flow { opacity: 0; transform: translateY(20px) scale(0.985); animation: pmRise 0.8s var(--ease, cubic-bezier(0.16,1,0.3,1)) 0.3s forwards; }
    .pm-flow__node { opacity: 0; transform: translateX(10px); animation: pmSlide 0.55s var(--ease, cubic-bezier(0.16,1,0.3,1)) forwards; }
    .pm-flow__node:nth-child(2) { animation-delay: 0.5s; }
    .pm-flow__node:nth-child(3) { animation-delay: 0.6s; }
    .pm-flow__node:nth-child(4) { animation-delay: 0.7s; }
    .pm-flow__node:nth-child(5) { animation-delay: 0.8s; }
    .pm-flow__node:nth-child(6) { animation-delay: 0.9s; }
}
@keyframes pmRise { to { opacity: 1; transform: none; } }
@keyframes pmSlide { to { opacity: 1; transform: none; } }

/* =====================================================================
   AEO definition strip (moved out of hero to respect hero budget)
   ===================================================================== */
.pm-definition {
    border: 1px solid var(--pm-border);
    border-left: 3px solid var(--pm-gold);
    border-radius: 16px;
    background: var(--pm-card-2);
    padding: clamp(1.4rem, 3vw, 2rem);
    max-width: 56rem;
}
.pm-definition h2 {
    font-size: clamp(1.1rem, 1.6vw, 1.35rem);
    margin: 0 0 0.6rem;
    color: var(--pm-text) !important;
}
.pm-definition p { margin: 0; color: var(--pm-text-muted); }

/* =====================================================================
   Diagnostic grid (Visibility / Trust / Conversion / Follow-Up)
   ===================================================================== */
.pm-diag {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 15rem), 1fr));
    gap: clamp(1rem, 2vw, 1.4rem);
}
.pm-diag__item {
    border: 1px solid var(--pm-border);
    border-radius: 16px;
    background: var(--pm-card-2);
    padding: clamp(1.4rem, 2.4vw, 1.8rem);
    transition: transform 0.3s var(--ease), border-color 0.3s ease, background 0.3s ease;
}
.pm-diag__item:hover {
    transform: translateY(-4px);
    border-color: var(--pm-border-gold);
    background: rgba(255,255,255,0.055);
}
.pm-diag__num {
    font-family: var(--font-display);
    font-size: 0.75rem; font-weight: 800; letter-spacing: 0.14em;
    color: var(--pm-gold); text-transform: uppercase;
}
.pm-diag__item h3 {
    font-size: 1.2rem; margin: 0.6rem 0 0.5rem; color: var(--pm-text) !important;
}
.pm-diag__item p { margin: 0; color: var(--pm-text-muted); font-size: 0.96rem; }

/* =====================================================================
   Mechanism stages (Find → Trust → Quote → Follow-Up → Improve)
   ===================================================================== */
.pm-stages {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 13rem), 1fr));
    gap: clamp(0.9rem, 1.6vw, 1.2rem);
    counter-reset: stage;
}
.pm-stage {
    position: relative;
    border: 1px solid var(--pm-border);
    border-radius: 16px;
    background: var(--pm-card-2);
    padding: clamp(1.25rem, 2vw, 1.6rem);
}
.pm-stage__no {
    font-family: var(--font-display);
    font-size: 0.8rem; font-weight: 800; letter-spacing: 0.1em;
    color: var(--pm-gold);
}
.pm-stage h3 { font-size: 1.15rem; margin: 0.4rem 0 0.5rem; color: var(--pm-text) !important; }
.pm-stage p { margin: 0; font-size: 0.92rem; color: var(--pm-text-muted); }
.pm-stage:last-child .pm-stage__no { color: var(--pm-cool); }

/* =====================================================================
   Comparison strip (Typical agency vs Punchline)
   ===================================================================== */
.pm-compare {
    border: 1px solid var(--pm-border);
    border-radius: 20px;
    overflow: hidden;
    background: var(--pm-card-2);
}
.pm-compare__row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border-bottom: 1px solid var(--pm-line);
}
.pm-compare__row:last-child { border-bottom: 0; }
.pm-compare__head { background: rgba(255,255,255,0.03); }
.pm-compare__cell {
    padding: clamp(0.9rem, 1.8vw, 1.15rem) clamp(1rem, 2.2vw, 1.5rem);
    font-size: 0.98rem;
    color: var(--pm-text-muted);
}
.pm-compare__cell:first-child {
    border-right: 1px solid var(--pm-line);
    color: var(--pm-text-soft);
}
.pm-compare__head .pm-compare__cell {
    font-family: var(--font-display);
    font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase;
    font-size: 0.78rem;
}
.pm-compare__head .pm-compare__cell:first-child { color: var(--pm-text-soft); }
.pm-compare__head .pm-compare__cell:last-child { color: var(--pm-gold-bright); }
.pm-compare__cell--pm {
    color: var(--pm-text);
    position: relative;
    padding-left: clamp(2rem, 3vw, 2.6rem);
}
.pm-compare__cell--pm::before {
    content: "";
    position: absolute;
    left: clamp(1rem, 2.2vw, 1.5rem);
    top: 50%;
    transform: translateY(-50%);
    width: 8px; height: 8px; border-radius: 50%;
    background: var(--pm-gold-bright);
    box-shadow: 0 0 10px 1px rgba(255,204,102,0.5);
}

/* =====================================================================
   Offer / engagement ladder
   ===================================================================== */
.pm-ladder {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 15rem), 1fr));
    gap: clamp(1rem, 2vw, 1.4rem);
}
.pm-ladder__step {
    display: flex; flex-direction: column;
    border: 1px solid var(--pm-border);
    border-radius: 18px;
    background: var(--pm-card-2);
    padding: clamp(1.4rem, 2.4vw, 1.9rem);
    transition: transform 0.3s var(--ease), border-color 0.3s ease;
}
.pm-ladder__step:hover { transform: translateY(-4px); border-color: var(--pm-border-gold); }
.pm-ladder__step--featured {
    border-color: var(--pm-border-gold);
    background:
        radial-gradient(120% 100% at 100% 0%, rgba(255,122,26,0.12), transparent 55%),
        var(--pm-card-2);
}
.pm-ladder__badge {
    align-self: flex-start;
    font-family: var(--font-display);
    font-size: 0.68rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
    color: #120c02;
    background: linear-gradient(135deg, var(--pm-gold), var(--pm-gold-bright));
    padding: 0.28rem 0.6rem; border-radius: 999px;
    margin-bottom: 0.9rem;
}
.pm-ladder__no {
    font-family: var(--font-display);
    font-size: 0.75rem; font-weight: 800; letter-spacing: 0.14em; color: var(--pm-gold);
}
.pm-ladder__step h3 { font-size: 1.2rem; margin: 0.5rem 0 0.55rem; color: var(--pm-text) !important; }
.pm-ladder__step p { margin: 0 0 1.1rem; font-size: 0.94rem; color: var(--pm-text-muted); flex: 1 1 auto; }
.pm-ladder__cta {
    font-family: var(--font-display);
    font-weight: 700; font-size: 0.9rem;
    color: var(--pm-gold-bright); text-decoration: none;
    display: inline-flex; align-items: center; gap: 0.4rem;
    transition: gap 0.25s ease, color 0.2s ease;
}
.pm-ladder__cta:hover { gap: 0.7rem; color: var(--pm-gold-bright); }
.pm-ladder__cta::after { content: "\2192"; }

/* =====================================================================
   Deliverables columns (used on rebuild / cleaning pages)
   ===================================================================== */
.pm-deliverables {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 16rem), 1fr));
    gap: clamp(1.1rem, 2vw, 1.5rem);
}
.pm-deliv {
    border: 1px solid var(--pm-border);
    border-radius: 16px;
    background: var(--pm-card-2);
    padding: clamp(1.35rem, 2.2vw, 1.75rem);
}
.pm-deliv h3 {
    font-size: 1.05rem; margin: 0 0 0.75rem; color: var(--pm-text) !important;
    display: flex; align-items: center; gap: 0.55rem;
}
.pm-deliv > .pm-stage__no,
.pm-deliv > .pm-diag__num { margin: 0 0 0.35rem; }
.pm-deliv > p { margin: 0 0 0.9rem; font-size: 0.94rem; color: var(--pm-text-muted); }
.pm-deliv h3 .pm-deliv__ic { color: var(--pm-gold-bright); display: inline-flex; }
.pm-deliv h3 .pm-deliv__ic svg { width: 20px; height: 20px; }
.pm-deliv ul { list-style: none; margin: 0; padding: 0; }
.pm-deliv li {
    position: relative; padding-left: 1.3rem; margin: 0 0 0.5rem;
    font-size: 0.92rem; color: var(--pm-text-muted);
}
.pm-deliv li::before {
    content: ""; position: absolute; left: 0; top: 0.55em;
    width: 6px; height: 6px; border-radius: 50%; background: var(--pm-gold);
}

/* =====================================================================
   Breadcrumb + generic sub-hero + prose
   ===================================================================== */
.pm-breadcrumb {
    font-size: 0.82rem; color: var(--pm-text-soft);
    margin-bottom: 1rem; letter-spacing: 0.02em;
}
.pm-breadcrumb a { color: var(--pm-text-soft); text-decoration: none; }
.pm-breadcrumb a:hover { color: var(--pm-gold-bright); }
.pm-breadcrumb span[aria-current] { color: var(--pm-text-muted); }

.pm-answer {
    border-left: 3px solid var(--pm-cool);
    background: var(--pm-cool-soft);
    border-radius: 0 16px 16px 0;
    padding: clamp(1.3rem, 2.4vw, 1.75rem) clamp(1.4rem, 2.6vw, 2rem);
    max-width: 56rem;
}
.pm-answer h2 { font-size: clamp(1.15rem, 1.8vw, 1.45rem); margin: 0 0 0.6rem; color: var(--pm-text) !important; }
.pm-answer p { margin: 0 0 0.6rem; color: var(--pm-text-muted); }
.pm-answer p:last-child { margin-bottom: 0; }

/* =====================================================================
   Timeline (weeks) — vertical
   ===================================================================== */
.pm-weeks { display: grid; gap: clamp(0.9rem, 1.8vw, 1.25rem); }
.pm-week {
    display: grid;
    grid-template-columns: minmax(8.5rem, auto) 1fr;
    gap: clamp(1rem, 2.4vw, 2rem);
    border: 1px solid var(--pm-border);
    border-radius: 16px;
    background: var(--pm-card-2);
    padding: clamp(1.2rem, 2.2vw, 1.6rem) clamp(1.3rem, 2.4vw, 1.9rem);
}
.pm-week__tag {
    font-family: var(--font-display);
    font-weight: 800; font-size: 0.82rem; letter-spacing: 0.06em; text-transform: uppercase;
    color: var(--pm-gold);
}
.pm-week h3 { font-size: 1.1rem; margin: 0 0 0.4rem; color: var(--pm-text) !important; }
.pm-week p { margin: 0 0 0.5rem; font-size: 0.94rem; color: var(--pm-text-muted); }
.pm-week .pm-week__client {
    font-size: 0.85rem; color: var(--pm-text-soft);
    border-top: 1px dashed var(--pm-line); padding-top: 0.5rem; margin-top: 0.2rem;
}
.pm-week .pm-week__client strong { color: var(--pm-gold); font-weight: 600; }
@media (max-width: 640px) { .pm-week { grid-template-columns: 1fr; gap: 0.5rem; } }

/* =====================================================================
   Results dashboard (case study)
   ===================================================================== */
.pm-results {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 14rem), 1fr));
    gap: clamp(1rem, 2vw, 1.4rem);
}
.pm-results__cat {
    border: 1px solid var(--pm-border);
    border-radius: 16px;
    background: var(--pm-card-2);
    padding: clamp(1.3rem, 2.2vw, 1.7rem);
}
.pm-results__cat h3 {
    font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase;
    color: var(--pm-gold); margin: 0 0 0.85rem;
}
.pm-results__cat ul { list-style: none; margin: 0; padding: 0; }
.pm-results__cat li {
    font-size: 0.9rem; color: var(--pm-text-muted);
    padding: 0.4rem 0; border-bottom: 1px dashed var(--pm-line);
}
.pm-results__cat li:last-child { border-bottom: 0; }
.pm-pending {
    display: inline-block; font-size: 0.72rem; letter-spacing: 0.08em;
    text-transform: uppercase; color: var(--pm-text-soft);
    border: 1px dashed var(--pm-line); border-radius: 999px;
    padding: 0.15rem 0.6rem; margin-top: 0.5rem;
}

/* =====================================================================
   Audit "what we inspect" list
   ===================================================================== */
.pm-inspect {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 15rem), 1fr));
    gap: clamp(1rem, 2vw, 1.4rem);
}
.pm-inspect__col {
    border: 1px solid var(--pm-border);
    border-radius: 16px;
    background: var(--pm-card-2);
    padding: clamp(1.3rem, 2.2vw, 1.7rem);
}
.pm-inspect__col h3 {
    font-size: 1.05rem; margin: 0 0 0.4rem; color: var(--pm-text) !important;
}
.pm-inspect__col > p { font-size: 0.9rem; color: var(--pm-text-soft); margin: 0 0 0.8rem; font-style: italic; }
.pm-inspect__col ul { list-style: none; margin: 0; padding: 0; }
.pm-inspect__col li {
    position: relative; padding-left: 1.25rem; margin: 0 0 0.45rem;
    font-size: 0.9rem; color: var(--pm-text-muted);
}
.pm-inspect__col li::before {
    content: ""; position: absolute; left: 0; top: 0.5em;
    width: 6px; height: 6px; border-radius: 2px; background: var(--pm-cool);
}

/* =====================================================================
   Legal / prose pages
   ===================================================================== */
.pm-prose { max-width: 52rem; }
.pm-prose h2 { font-size: 1.4rem; margin: 2.2rem 0 0.75rem; color: var(--pm-text) !important; }
.pm-prose h3 { font-size: 1.1rem; margin: 1.5rem 0 0.5rem; color: var(--pm-text) !important; }
.pm-prose p, .pm-prose li { color: var(--pm-text-muted); font-size: 0.98rem; line-height: 1.7; }
.pm-prose ul { padding-left: 1.2rem; }
.pm-prose a { color: var(--pm-gold-bright); }

/* =====================================================================
   Process chain — condensed summary of the five-stage mechanism.
   The detailed week-by-week version lives on /how-it-works only.
   ===================================================================== */
.pm-chain {
    list-style: none;
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    gap: clamp(0.5rem, 1.3vw, 0.85rem);
    max-width: 62rem;
    margin-inline: auto;
    padding: 0;
    counter-reset: pmchain;
}
.pm-chain li {
    counter-increment: pmchain;
    display: flex;
    align-items: center;
    gap: 0.55rem;
    border: 1px solid var(--pm-border);
    border-radius: 999px;
    background: var(--pm-card-2);
    padding: 0.6rem clamp(0.9rem, 1.6vw, 1.15rem);
    font-size: 0.92rem;
    color: var(--pm-text-muted);
    white-space: nowrap;
}
.pm-chain li::before {
    content: "0" counter(pmchain);
    font-family: var(--font-display);
    font-size: 0.72rem;
    font-weight: 800;
    letter-spacing: 0.1em;
    color: var(--pm-gold);
}
.pm-chain li strong { color: var(--pm-text); font-weight: 600; }
.pm-chain li:last-child { border-color: rgba(75, 194, 181, 0.4); }
.pm-chain li:last-child::before { color: var(--pm-cool); }
@media (max-width: 640px) {
    .pm-chain { flex-direction: column; }
    .pm-chain li { white-space: normal; }
}

/* =====================================================================
   Founder identity — initials stand in until real photography exists
   ===================================================================== */
.lp-founder-head {
    display: flex;
    align-items: center;
    gap: 0.9rem;
    margin-bottom: 0.9rem;
}
.lp-founder-head h3 { margin: 0 0 0.15rem; }
.lp-founder-head .lp-founder-role { margin: 0; }
.lp-founder-avatar {
    flex: none;
    display: grid;
    place-items: center;
    width: 52px;
    height: 52px;
    border-radius: 50%;
    border: 1px solid var(--pm-border-gold);
    background: linear-gradient(135deg, rgba(217, 164, 65, 0.22), rgba(255, 122, 26, 0.08));
    color: var(--pm-gold-bright);
    font-family: var(--font-display);
    font-weight: 800;
    font-size: 1rem;
    letter-spacing: 0.03em;
}

/* =====================================================================
   Reported figures — hairline readout, deliberately not a card.
   Every figure must carry its own label naming the source period.
   ===================================================================== */
.pm-figures {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 14rem), 1fr));
    gap: 0;
    border-top: 1px solid var(--pm-border-gold);
    max-width: 62rem;
}
.pm-figure {
    padding: clamp(1.5rem, 3vw, 2.1rem) clamp(1rem, 2.4vw, 1.75rem) clamp(1.5rem, 3vw, 2.1rem) 0;
    border-bottom: 1px solid var(--pm-line);
}
@media (min-width: 700px) {
    .pm-figure { border-bottom: 0; }
    .pm-figure + .pm-figure {
        border-left: 1px solid var(--pm-line);
        padding-left: clamp(1rem, 2.4vw, 1.75rem);
    }
}
.pm-figure__n {
    display: block;
    font-family: var(--font-display);
    font-size: clamp(2.6rem, 6vw, 3.9rem);
    font-weight: 800;
    line-height: 0.95;
    letter-spacing: -0.05em;
    color: var(--pm-gold-bright);
    margin: 0;
}
.pm-figure__l {
    margin: 0.7rem 0 0;
    font-size: 0.92rem;
    line-height: 1.5;
    color: var(--pm-text-muted);
    max-width: 22rem;
}
.pm-figure--cool .pm-figure__n { color: var(--pm-cool); }

/* Caveat that must travel with published numbers */
.pm-caveat {
    max-width: 62rem;
    margin: clamp(1.25rem, 2.5vw, 1.75rem) 0 0;
    padding-left: 1rem;
    border-left: 2px solid var(--pm-line);
    font-size: 0.88rem;
    line-height: 1.65;
    color: var(--pm-text-soft);
}

/* =====================================================================
   Statement line — a single sentence that turns a section
   ===================================================================== */
.pm-statement {
    max-width: 46rem;
    margin: clamp(1.75rem, 3.5vw, 2.5rem) 0 0;
    padding-left: clamp(1rem, 2vw, 1.4rem);
    border-left: 3px solid var(--pm-gold);
    font-family: var(--font-display);
    font-size: clamp(1.15rem, 2vw, 1.5rem);
    font-weight: 700;
    line-height: 1.3;
    letter-spacing: -0.025em;
    color: var(--pm-text);
}
.pm-statement--center { margin-inline: auto; }

/* =====================================================================
   Plain rule-separated list — used where a card would add nothing
   ===================================================================== */
.pm-rule-list {
    list-style: none;
    margin: 0;
    padding: 0;
    max-width: 46rem;
    border-top: 1px solid var(--pm-line);
}
.pm-rule-list li {
    position: relative;
    padding: 0.85rem 0 0.85rem 1.6rem;
    border-bottom: 1px solid var(--pm-line);
    font-size: 0.98rem;
    color: var(--pm-text-muted);
}
.pm-rule-list li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 1.35em;
    width: 8px;
    height: 1px;
    background: var(--pm-gold);
}
.pm-rule-list--center { margin-inline: auto; }

/* Negative fit list — same rhythm as .lp-fit-list, opposite meaning */
.lp-fit-list--no li::before {
    content: "\2715";
    color: var(--pm-text-soft);
    font-weight: 600;
    font-size: 0.85em;
    top: 0.62rem;
}

/* =====================================================================
   Quote / contact form
   ===================================================================== */
.pm-form {
    display: grid;
    gap: clamp(1rem, 2vw, 1.35rem);
    max-width: 40rem;
}
@media (min-width: 700px) {
    .pm-form { grid-template-columns: 1fr 1fr; }
    .pm-form__row--full { grid-column: 1 / -1; }
}
.pm-field { display: grid; gap: 0.4rem; }
.pm-field label {
    font-family: var(--font-display);
    font-size: 0.82rem;
    font-weight: 700;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--pm-gold);
}
.pm-field input,
.pm-field textarea {
    width: 100%;
    font-family: inherit;
    font-size: 0.98rem;
    color: var(--pm-text);
    background: rgba(255, 255, 255, 0.035);
    border: 1px solid var(--pm-border);
    border-radius: 12px;
    padding: 0.8rem 0.95rem;
    transition: border-color 0.2s ease, background 0.2s ease;
}
.pm-field textarea { min-height: 8.5rem; resize: vertical; }
.pm-field input::placeholder,
.pm-field textarea::placeholder { color: var(--pm-text-soft); }
.pm-field input:focus,
.pm-field textarea:focus {
    outline: none;
    border-color: var(--pm-gold);
    background: rgba(255, 255, 255, 0.06);
}
.pm-field__help {
    margin: 0;
    font-size: 0.82rem;
    color: var(--pm-text-soft);
}
.pm-form__consent {
    margin: 0;
    font-size: 0.84rem;
    line-height: 1.6;
    color: var(--pm-text-soft);
}
.pm-form__status {
    margin: 0;
    font-size: 0.92rem;
    color: var(--pm-text-muted);
}
.pm-form__status[data-state="error"] { color: var(--pm-gold-bright); }
.pm-form__status[data-state="success"] { color: var(--pm-cool); }
.pm-form__hp { position: absolute; left: -9999px; opacity: 0; }

/* =====================================================================
   Founder entries as a rule-separated roster rather than cards
   ===================================================================== */
.lp-founders-grid--bare { gap: 0; }
@media (min-width: 768px) {
    .lp-founders-grid--bare { grid-template-columns: 1fr 1fr; }
}
.lp-founders-grid--bare .lp-founder-card {
    padding: clamp(1.35rem, 2.5vw, 1.9rem) 0 0;
    border: 0;
    border-top: 1px solid var(--pm-border-gold);
    border-radius: 0;
    background: none;
}
@media (min-width: 768px) {
    .lp-founders-grid--bare .lp-founder-card + .lp-founder-card {
        padding-left: clamp(1.5rem, 3vw, 2.75rem);
        margin-left: clamp(1.5rem, 3vw, 2.75rem);
        border-left: 1px solid var(--pm-line);
    }
}

/* =====================================================================
   Fit / not-fit contrast without card chrome.
   The divider between the two columns carries the meaning, so the
   panels do not need borders, fills or radii to be legible.
   ===================================================================== */
.lp-fit-split--bare { gap: 0; }
@media (min-width: 900px) {
    .lp-fit-split--bare { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
}
.lp-fit-split--bare .lp-fit-panel {
    padding: clamp(1.35rem, 2.5vw, 1.9rem) 0 0;
    border: 0;
    border-top: 1px solid var(--pm-border-gold);
    border-radius: 0;
    background: none;
}
@media (min-width: 900px) {
    .lp-fit-split--bare .lp-fit-panel + .lp-fit-panel {
        padding-left: clamp(1.5rem, 3vw, 2.75rem);
        margin-left: clamp(1.5rem, 3vw, 2.75rem);
        border-left: 1px solid var(--pm-line);
    }
}
.lp-fit-split--bare .lp-fit-panel + .lp-fit-panel {
    border-top-color: var(--pm-line);
}

/* =====================================================================
   Notes column — supporting facts beside an interactive panel.
   Rule-separated so it stays a list, not a stack of cards.
   ===================================================================== */
.pm-notes {
    display: grid;
    gap: 0;
    border-top: 1px solid var(--pm-border-gold);
}
.pm-notes > div {
    padding: clamp(1rem, 2vw, 1.35rem) 0;
    border-bottom: 1px solid var(--pm-line);
}
.pm-notes h3 {
    margin: 0 0 0.45rem;
    font-family: var(--font-display);
    font-size: 0.78rem;
    font-weight: 700;
    letter-spacing: 0.09em;
    text-transform: uppercase;
    color: var(--pm-gold);
}
.pm-notes p {
    margin: 0;
    font-size: 1.02rem;
    line-height: 1.45;
    color: var(--pm-text);
}
.pm-notes small {
    display: block;
    margin-top: 0.45rem;
    font-size: 0.86rem;
    line-height: 1.6;
    color: var(--pm-text-soft);
}
.pm-notes a {
    color: var(--pm-gold-bright);
    text-decoration: underline;
    text-underline-offset: 2px;
}

/* =====================================================================
   Featured project — the band without card chrome.
   A single non-interactive spotlight reads as a composition, not a card.
   ===================================================================== */
.lp-cc-band--bare {
    padding: clamp(2rem, 4vw, 2.75rem) 0 0;
    border: 0;
    border-top: 1px solid var(--pm-border-gold);
    border-radius: 0;
    background: none;
}
.lp-cc-band--bare .lp-cc-band__brand {
    display: grid;
    gap: 1rem;
    justify-items: start;
}
@media (min-width: 900px) {
    .lp-cc-band--bare { grid-template-columns: minmax(160px, 220px) minmax(0, 1fr); }
}

/* =====================================================================
   Small utilities
   ===================================================================== */
.pm-center { text-align: center; margin-inline: auto; }
.pm-mt { margin-top: clamp(1.75rem, 3.5vw, 2.75rem); }
.pm-lead-max { max-width: 46rem; }
.pm-section-cta { margin-top: clamp(1.75rem, 3.5vw, 2.5rem); }
.pm-eyebrow-cool { color: var(--pm-cool) !important; }

/* =====================================================================
   CC Cleaning case study — visual proof page
   Full-bleed figure plane, short copy, no card chrome on media.
   ===================================================================== */
.pm-case-hero .lp-hero__title {
    max-width: 16ch;
    margin-inline: auto;
}
.pm-case-hero .lp-hero__lead {
    max-width: 36rem;
    margin-inline: auto;
}

.pm-case-lockup {
    display: flex;
    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
    gap: 0.75rem 1rem;
    margin: 0 0 1.25rem;
}
.pm-case-lockup img {
    height: 34px;
    width: auto;
    object-fit: contain;
}
.pm-case-lockup__x {
    font-family: var(--font-display);
    font-size: 1.1rem;
    font-weight: 700;
    color: var(--pm-gold);
    line-height: 1;
}
.pm-case-lockup__pm {
    height: 32px;
    width: auto;
}

.pm-case-changes {
    list-style: none;
    margin: 0;
    padding: 0;
    display: grid;
    gap: 0;
    max-width: 40rem;
    border-top: 1px solid var(--pm-line);
}
.pm-case-work {
    display: grid;
    gap: clamp(1.75rem, 3.5vw, 2.75rem);
    align-items: start;
}
@media (min-width: 960px) {
    .pm-case-work {
        grid-template-columns: minmax(0, 1fr) minmax(0, 22rem);
        gap: clamp(2rem, 4vw, 3.5rem);
        align-items: center;
    }
    .pm-case-work .pm-case-changes { max-width: none; }
}
@media (min-width: 1100px) {
    .pm-case-work {
        grid-template-columns: minmax(0, 1fr) minmax(0, 26rem);
    }
}
.pm-case-figure--site {
    margin: 0;
    width: 100%;
    max-width: 26rem;
    justify-self: end;
}
.pm-case-figure--site::before,
.pm-case-figure--chart::before {
    content: "";
    display: block;
    height: 2.05rem;
    border: 1px solid rgba(217, 164, 65, 0.28);
    border-bottom: 0;
    border-radius: 10px 10px 0 0;
    background:
        radial-gradient(circle at 0.85rem 50%, #ff5f57 0 0.28rem, transparent 0.3rem),
        radial-gradient(circle at 1.7rem 50%, #febc2e 0 0.28rem, transparent 0.3rem),
        radial-gradient(circle at 2.55rem 50%, #28c840 0 0.28rem, transparent 0.3rem),
        linear-gradient(180deg, rgba(255, 255, 255, 0.06), rgba(255, 255, 255, 0.02));
}
.pm-case-figure--site img,
.pm-case-figure--chart img {
    display: block;
    width: 100%;
    height: auto;
    margin: 0;
    border: 1px solid rgba(217, 164, 65, 0.28);
    border-radius: 0 0 10px 10px;
    background: #0a0a0a;
    box-shadow: 0 18px 40px rgba(0, 0, 0, 0.45);
}
.pm-case-figure--site figcaption,
.pm-case-figure--chart figcaption {
    margin-top: 0.95rem;
    font-size: 0.88rem;
    color: var(--pm-text-soft);
}
.pm-case-figure--site figcaption a {
    color: var(--pm-gold-bright);
    text-decoration: underline;
    text-underline-offset: 2px;
}
.pm-case-figure--chart {
    max-width: 56rem;
}
.pm-case-figure--chart img {
    background: #fff;
}
.pm-case-changes li {
    position: relative;
    padding: 0.95rem 0 0.95rem 1.5rem;
    border-bottom: 1px solid var(--pm-line);
    font-size: 1.02rem;
    color: var(--pm-text);
}
.pm-case-changes li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 1.4em;
    width: 10px;
    height: 1px;
    background: var(--pm-gold);
}

.pm-case-figure {
    margin: 0;
    max-width: 100%;
}
.pm-case-figure img {
    display: block;
    width: 100%;
    height: auto;
    border-radius: 0;
    border: 1px solid var(--pm-line);
    background: #0a0a0a;
}
.pm-case-figure figcaption {
    margin-top: 0.85rem;
    font-size: 0.88rem;
    color: var(--pm-text-soft);
}

.pm-case-stats {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(10rem, 1fr));
    gap: 1.5rem 2rem;
    max-width: 28rem;
    border-top: 1px solid var(--pm-border-gold);
    padding-top: 1.5rem;
}
.pm-case-stats__n {
    margin: 0;
    font-family: var(--font-display);
    font-size: clamp(1.8rem, 4vw, 2.4rem);
    font-weight: 800;
    letter-spacing: -0.04em;
    color: var(--pm-gold-bright);
    line-height: 1;
}
.pm-case-stats__l {
    margin: 0.45rem 0 0;
    font-size: 0.9rem;
    color: var(--pm-text-muted);
}

.pm-case-quote {
    margin: clamp(1.5rem, 3vw, 2.25rem) 0 0;
    padding: 0 0 0 clamp(1.1rem, 2.5vw, 1.6rem);
    border-left: 3px solid var(--pm-gold);
    max-width: 42rem;
}
.pm-case-quote p {
    margin: 0 0 1rem;
    font-size: clamp(1.05rem, 1.4vw, 1.2rem);
    line-height: 1.65;
    color: var(--pm-text);
}
.pm-case-quote p:last-of-type { margin-bottom: 1.35rem; }
.pm-case-quote footer {
    display: grid;
    gap: 0.15rem;
}
.pm-case-quote footer strong {
    font-family: var(--font-display);
    font-size: 1.05rem;
    color: var(--pm-gold-bright);
}
.pm-case-quote footer span {
    font-size: 0.92rem;
    color: var(--pm-text-soft);
}

@media (prefers-reduced-motion: no-preference) {
    .pm-case-figure img {
        transition: border-color 0.3s ease;
    }
    .pm-case-figure:hover img {
        border-color: rgba(217, 164, 65, 0.45);
    }
}

/* nav dropdown-free: keep active state legible */
.nav-menu a.active { color: var(--pm-gold-bright); }

/* Ensure secondary CTA on dark reads well */
.btn-secondary {
    border-color: var(--pm-border-gold) !important;
    color: var(--pm-text) !important;
}
.btn-secondary:hover { border-color: var(--pm-gold-bright) !important; }

/* =====================================================================
   Mobile copy layout
   Desktop keeps full copy. Phones get shorter lines and skip
   sections that already appear in the hero (definition, 5-stage
   system dump, not-fit list, later ladder rungs).
   ===================================================================== */
.pm-copy-mob { display: none !important; }

@media (max-width: 720px) {
    .pm-copy-desk { display: none !important; }
    .pm-hide-mob { display: none !important; }

    .pm-copy-mob { display: block !important; }
    li.pm-copy-mob { display: list-item !important; }
    a.pm-copy-mob,
    .btn.pm-copy-mob { display: inline-flex !important; }
    .pm-section-cta.pm-copy-mob { display: block !important; }
    .pm-compare__row.pm-copy-mob { display: grid !important; }

    /* Tighter hero */
    .pm-hero { min-height: 0; }
    .pm-hero .lp-hero__title {
        font-size: clamp(2.05rem, 9.5vw, 2.75rem);
        max-width: 14ch;
    }
    .pm-hero .lp-hero__lead {
        font-size: 1rem;
        max-width: 32rem;
    }
    .pm-hero .lp-hero__cta {
        flex-direction: column;
        align-items: stretch;
        width: 100%;
        max-width: 22rem;
        margin-inline: auto;
    }
    .pm-hero .lp-hero__cta .btn { width: 100%; justify-content: center; }

    /* Compact system visual — titles only */
    .pm-flow__txt span { display: none; }
    .pm-flow__live { display: none; }
    .pm-flow__node { padding-block: 0.7rem; }
    .pm-flow { margin-top: 0.25rem; }

    /* Shorter section rhythm */
    .lp-section { padding-block: clamp(2.25rem, 7vw, 3.25rem); }
    .section-description { font-size: 0.98rem; }
    .pm-statement {
        font-size: 1.1rem;
        margin-top: 1.35rem;
    }
    .pm-diag__item p { font-size: 0.92rem; }
    .pm-figure__l { font-size: 0.85rem; }
    .lp-founder-card > p { display: none; }
    .faq-list details { margin-bottom: 0.55rem; }
    .contact-diagnosis .section-title { font-size: clamp(1.65rem, 7vw, 2.2rem); }
}