CC Cleaning Services Punchline Media

Case study — Kingston, Ontario

75 organic quote requests in 8 weeks.

CC Cleaning already did good work. The problem was that its website and Google presence did not properly show it.

See the Result View the Live Website
The starting point

Good work. Weak system.

The website was outdated, the domain had indexed casino pages, the quote process was weak, and the business had two competing Google profiles.

Punchline Media rebuilt the system.

The work

What we changed

  • Rebuilt the website
  • Created clear service pages
  • Improved the quote form
  • Added reviews, photos and trust signals
  • Improved local SEO
  • Published supporting blog content
  • Cleaned up indexing issues
  • Consolidated two Google profiles into one
  • Added automatic lead notifications
The rebuilt CC Cleaning Services website homepage.
The new ccclean.ca homepage.
Website

Before and after

CC Cleaning’s website was rebuilt into a cleaner, more modern, conversion-focused experience.

Before and after comparison of the CC Cleaning website. Left: outdated dark site. Right: rebuilt light conversion-focused site.
Google Business Profile

Two profiles became one

Duplicate profiles were consolidated into one stronger, cleaner Google Business Profile.

Before and after: two old Google profiles consolidated into one updated CC Cleaning Services profile with a 5.0-star rating.

5.0

Google rating maintained

28→32

Reviews increased

The result

After the new website launched on June 2, 2026

75

Organic quote requests in eight weeks

38

Inquiries in June

37

Inquiries in July

~50

Booked jobs from those inquiries

  • No paid advertising
  • All 75 inquiries came directly through the website quote form
  • All 75 were contacted and quoted
Quote form analytics showing submissions rising through June and July 2026, totaling 75 submissions.
Quote-form submissions recorded after launch.

The real outcome

Before the project, CC Cleaning needed more consistent opportunities.

After the project, the bigger problem became finding enough staff to handle the demand.

Client perspective

From the owner

Punchline completely changed the way our business showed up online.

Before working with them, our website was outdated, our Google presence was split, and we had no clear way to track new inquiries.

They took the time to understand our business, rebuilt the website, improved the quote process, and made it much easier for customers to find us and reach out.

Within about eight weeks, we received 75 organic inquiries without paid advertising, and around 50 became booked jobs.

The biggest difference was that they did not just make things look better. They helped bring in real business.

Cleo Owner, CC Cleaning Services
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Prefer email? Punchlinem.agency@gmail.com · +1 647-779-1189